The Baguio Convention & Visitors Bureau (BCVB), a private sector led, non-stock, membership-based organization, is tasked to promote tourism attractions, activities, and events of Metro Baguio. It is the marketing and promotions arm of the Baguio Tourism Council (BTC) and is under the umbrella group of the North Philippine Visitors Bureau. The BCVB is working in tandem with the Manila Tollways Corporation which has given birth to the high profile marketing thrust called Rediscover the North through the NLEX.
The BCVB envisions Baguio a premier tourist and convention destination in the country within five years by encouraging and supporting efforts to improve tourist sites, services, facilities, as well as events and products. BCVB is managed by a Board of Trustees headed by Mr. Anthony de Leon, Manager of Baguio Country Club, as Chairman, with Fr. Jess Hechanova, CICM, President of Saint Louis University as Vice Chairman. Also, the board includes men and women representing Baguio’s tourism-related sectors such as hotels, restaurants, schools, travel and tours, retailers, transport, media, flower industry etc.
VISION
Baguio as an enhanced premiere tourist and convention destination in the country within five (5) years from the inception of the BCVB, enjoying a progressive growth in the volume of both domestic and foreign travelers due to:
* Improved services and tourist facilities
* New and unique products and events
MISSION
* To develop marketing and promotional strategies that will increase the convention facilities utilization, tourism arrivals and repeat visits to the City of Baguio.
* To encourage the Private Sector to be the prime movers in the Marketing and Promotion of the services, tourist facilities, products and events of the City in cooperation with the efforts of the LGUs and DOT.
GOALS & OBJECTIVES
* To establish effective marketing and promotional strategies that would boost tourism and convention arrivals in the City of Baguio
* To organize, initiate and coordinate programs, projects and events in order to professionalize management of marketing and promotional strategies
Joining BCVB
BCVB welcomes as members ALL concerned persons and groups with direct or indirect interests in tourism.
• hotels and inns • restaurants • travel and tour groups • tour guide groups • tri-media groups • transport sector • gas stations • souvenir, handicraft shops and other retailers • NGO's • food caterers • artists • writers • photographers • musicians • conservationists and environmentalists • Event Organizers • Health practitioners • the Academe, IT and HRM students
You love Baguio and want to help?
The time is NOW.
Join us and TOGETHER LET’S MAKE A DIFFERENCE!
WHAT are the Member's Benefits?
Depending on the type of membership.
• Accreditation by DOT and BTC
• Website listing at
www.visitbaguiocity.com
• Inclusion in collaterals
• Complimentary Baguio maps
• Inclusion in travel/trade fairs and tourism-related events
• Training programs
www.visitbaguiocity.com